A Handbook of Media and Communication Research by Klaus Bruhn Jensen

By Klaus Bruhn Jensen

A guide of Media and Communications examine offers qualitative in addition to quantitative techniques to the research and interpretation of media, protecting views from either the social sciences and the arts. The instruction manual bargains a accomplished assessment of past study and a collection of guidance for a way to contemplate, plan, and perform reviews of media in several social and cultural contexts. Divided into sections at the background, systematics and pragmatics of study, and written by means of across the world stated experts in each one sector, the instruction manual might be a customary reference paintings for college kids and researchers.

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In the academy as well as in the rest of society, television challenged taste cultures and social lines of division, as later studied by Meyrowitz (1985). Medium theory has delineated a fertile area both for empirical research and for theoretical integration, occupying a middle ground ᭤ history of the media and of communication – Chapter 12, p. 194 17 cultures: oral, scribal, print, electronic, digital 18 Humanities in media and communication research – c. 25,000 – c. 3100 – c. 1800 – c. 1600 – c.

Both art history and other disciplines have performed a very fruitful application of ‘high’ theory to ‘low’ culture (MacCabe 1986). One obvious point of contact has been between painting (and other visual arts) and photography (and other media images). , Arnheim 1974; Gombrich 1960), have provided some of the necessary tools for examining form, perspective, color, as well as iconographic conventions in film and television. Semiotics and structuralism were especially influential, in studies of both art and visual media, in applying linguistic models to visual phenomena.

1200 – c. 1000 – c. 1 A brief chronology of human communication Source: Adapted from Rogers 1986: 25–26; see also Project 1996; Robinson 1995; Winston 1998 between the textual focus of the humanities and the institutional focus of the social sciences. Certainly, it lends itself to deterministic and hyperbolic formulations of the kind that made McLuhan a personality also in the media. Still, if applied carefully, medium theory can support a consolidation of media studies in a middle range (Merton 1968: 39),᭣ steering empirical research between the Scylla of myopic method- ologies and the Charybdis of grand theories.

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