BRICs and Beyond: Lessons on Emerging Markets by Stephanie Jones

By Stephanie Jones

BRICs and Beyond is a global enterprise government textual content written in particular for government and MBA scholars. it's in accordance with large consulting in rising economies and a number of other years of expertise instructing government MBA classes world wide. the writer has always confronted the matter that the to be had textbooks for instructing overseas enterprise targeted nearly completely on examples of Western multinationals for case illustrations. within the technique of getting ready situations closer to the rising marketplace she labored in, the writer learned that the usually attention-grabbing, often insightful and continuously diversified method of company illustrated by means of those situations could be required interpreting for MBA scholars in normal Western environments too.

With its wide variety of present case illustrations and concise summaries this can be a new-generation textual content that might welcome modern-day MBA pupil to the broader international of twenty first century overseas business.

". . . this e-book is required not just since it appears to be like at enterprise from the BRICs issues of view; it additionally seems at company from the viewpoint of tomorrow's enterprise leaders and the demanding situations that they are going to need to cope with." --Professor Jonathan Gosling, Centre for management reviews, and co-founder, The One-Planet MBA, the college of Exeter, UK

". . . Stephanie Jones advises Western companies on doing enterprise in rising economies in a refreshingly basic demeanour, integrating in a unique manner her 3 many years of world, functional adventure with the day-by-day barrage of reporting at the BRICs--distilling from those many classes and rules. . ." --Extracted from the Foreword, via Professor Wim Naudé, Director of study, Maastricht university of Management

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Indd 26 21/05/12 12:12 PM Country Risk 27 Therefore, not surprisingly, dominance in specific commodities can give certain countries undue leverage over those around them. These dependent countries can suffer the risk that they can be beholden to these commodity-supplying giant neighbours. Russia’s dominance of liquid natural gas has given it great power over needy neighbours. In mid-2011, Russian gas pipelines were carrying 80% of all gas traded in the area, so the firms at the upstream end of those pipelines, such as Russia’s Gazprom, which supplies a quarter of all Western Europe’s gas, had a strong hand in negotiations with other countries.

These dependent countries can suffer the risk that they can be beholden to these commodity-supplying giant neighbours. Russia’s dominance of liquid natural gas has given it great power over needy neighbours. In mid-2011, Russian gas pipelines were carrying 80% of all gas traded in the area, so the firms at the upstream end of those pipelines, such as Russia’s Gazprom, which supplies a quarter of all Western Europe’s gas, had a strong hand in negotiations with other countries. Control of the pipelines meant that when Gazprom turned off the gas (as it did in 2009 in a dispute over trans-shipments through Ukraine) would-be gas buyers had nowhere to turn for alternatives.

There are several issues here – the ageing population; a flight to the cities and reduction in rural labour; a decline of marriage rates; the continuation of the one child policy and the preference for males; and the matter of the hukou. In China, the population is now becoming older and more urban. indd 31 21/05/12 12:12 PM 32 BRICS and Beyond in China’s labour market. The pool of potential workers from the countryside is now shrinking, which is impacting on where China decides to do business, and in what way, because if many workers are needed for a project then where to source labour may become an issue.

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