By Philip Kadubec
Every little thing crafters want to know to make money--revised and updated
* effortless to learn, choked with sensible knowledge and interesting tales * up to the moment info on online marketing and branding
Craftspeople and hobbyists will welcome this new version of a favored e-book. entire and necessary, Crafts and Crafts exhibits provides recommendation on every thing had to reach the craft-show industry. Easy-to-follow directions make it a snap to choose the simplest indicates to wait, create an attractive sales space, and provide stable customer support. each one bankruptcy within the top-selling guidebook has been thoroughly up-to-date to mirror contemporary alterations within the craft international and the booklet comprises new info on branding, developing items that could compete in todayвЂ™s market, promoting on the web, and taking promotional images, in addition to developing new advertising options for pricing and relocating item.
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Extra resources for Crafts and Craft Shows: How to Make Money
The tamer version was the result of a greater familiarity with fashion jewelry techniques I had acquired during an apprenticeship a more experienced designer. The additional perspective new technical skills can offer has often proved advantageous in the final stages of designing, allowing you to add that necessary polish to a slightly raw product. —BR Your goal in the business is making money. Your product must be durable: It should not fall apart before the customer leaves the building or parking lot, and we’ve seen that happen.
BR Try to Stand Out from the Competition When you attend a craft show, particularly one that is outdoors, you will see row after row of canopies, all ten by ten feet, all virtually alike. One promoter told me laughingly that he thought that the invention of the portable, retractable canopy began the downgrading of outdoor craft presentation. Craftspeople ceased to be individual in the creation of their booth. And his point is well taken. It is not until the customer looks inside your booth that your product is defined.
The idea for a number of our baskets came from someone with a particular need. We had designed a jewelry tray that we thought was very pretty. It didn’t sell. Then one day a customer picked it up and pointed out that slightly enlarged and with two dividers it would make a beautiful utensil tray for outdoor picnics and barbecues. We made the change and over the years we must have sold a few thousand. Whenever that happened, if the basket turned out to be a financial success, we sent the customer who had suggested it a free basket as a thank you.